Joe writes the blog. Katie wears the clothes.
The challenge is to wear a different outfit every day for a year.
Let us know what you think – we love getting your comments.
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As featured in:
I love it, I love it, I love it!
Now I can check out Katie’s outfits on the days I don’t see her!
Well done Joe
xx
Thanks Claire! Glad you like it. We might need your help as a stand in photographer if there are any days that I’m not around!
x
I love this Joe – what an excellent idea. I can have virtual Katie at law school with me. This is the first time I have written on a blog! See you soon. Vicks x
Joe – never a dull moment with Katie! She looks amazing – can’t think where she gets it from! Must run in the family……………………..
Love Heather
xxxxxxxxx
Katie! Brightened up a horrible grey day! Keep smiling.xx
Hi there,
I love this blog and check it almost every day. I have a question – is Katie shopping or is this all from existing clothes in her wardrobe, hence the challenge of a different outfit for a year?
Katie (a different one).
What’s up Katie
I’m still at work (hence speedy response!) Katie shops a fair bit, although generally at East London markets, sample sales and TK Maxx, not so much the expensive boutiques (although once in a while doesn’t hurt…)!
I guess the main challenge is finding room in our little flat for so many piles of clothes!
Keep checking it – we’re almost half way through the year!
Jx
Hey Katie, I found this site while looking for sites similar to mine – a different outfit every day (though I update weekly). Nice job! I’m linking to you.
I love it I love it I love it!!!!
Also ridiculously addictive, I have gone back through the whole of May & June so far….I remember those blue and white Palazzo Pants, they were worn to my birthday a little while ago….!!! Glad to see the classics still making appearences! Already looking forward to tomorrow, good job both of you! K xxxx
PS. I am also getting a bit of shoe envy….hmmm!
Thank you! Nothing wrong with a wee bit of shoe envy – although with your wondrous collection I’m sure you give me a run for my money!
Was lovely to see you both on Saturday – let’s get a date in when I’m back from Mexico xxx
Ok, I commented on the most recent post earlier but must comment again. I have loved Katie’s outfits so much that I actually have gone through all the posts in one night. Am actually in love with her wardrobe and outfits. Am feeling the need to wear my coloured tights more often and less black! I will be checking the website now daily to get some inspiration, I have just been amazed at how Katie pulls off such magical wonderful outfits.
Katie!it’s been ages lovely and as I (and the rest of the world)just saw you in Grazia I had to come on and say WELL DONE! such an awesome idea, your outfits inspire me… I’ve started looking at what I’m wearing and thinking about how to make it different with the same stuff. You’re a star and that fella of yours is too. Well done and keep it up! We’re all hooked
xxx
hi i saw your article in grazia and i love your style its faboulous
As sharp a planner as ever, it has taken me months to catch up with what you guys are doing. Great idea. Think I might take up the challenge and see if I can wear an entirely different outfit every day for a week – no photos though
Mike xx
What a fab idea! And a gorgeous girl, she looks like a fashionista…Am very happy that your sharing her amazing wardrobe with us!
Hiya Katie and Joe!
I saw the article about all this in Grazia and was thinking how lovely it is. I love all of your inspiring outfits, Katie, and Joe, I wish I had someone like you to do such a great thing for me! Am now about to go all the way back to January to check aaaaall of Katie’s outfits
Thanks for giving me something to do whilst I’m at home with suspected swine flu 
eeek!
Wishing you all the best and good luck, Katie, with managing to find different outfits for the rest of ‘09! x
I wish I had seen this before I started my blog http://iownmyheightintshirts.blogspot.com, which now seems lame in comparison.
hello joe and katie , i love the idea of this space ………. fashion lovers !!
i have a shop in ibiza and i have my own coleccions , check in http://www.esmeraldashop.com ….. i think you will love it.
good luck
esmeralda
I just had to write and say how much this blog has inspired me to dig out the clothes i never seem to wear and be a bit more stylish and original! I’m a total tk maxx fiend too, i love having a rake around, and vintage shops too, great when your a poor student! Still a little out my league at the mo, and i guess you probs will have heard of it, but if not, check out theoutnet.com, some beautiful designer bargains to be had on there! Also, i’ a little bit in love with joe, just for doing something so sweet as this blog, your a very lucky (and stylish!) lady Katie! Caroline xx
Wow!!! love this site. only discovered through grazia mag!! im hooked already. not envious at all of your wardrobe
looking forward to checking your outfit tomorrow! x
Great piece in Grazia! GO Katie, Go Joe!
I think I have a little girl crush on Katie. And a little boy crush on Joe. NOt in a sexual way – in an ‘I think you’re bloody brilliant’ way.
I saw the article in Grazia (as did everybody else but wanted to explain/justify my late comming to the site)and have spent literally ALL morning trawling through EVERY outfit Katie has worn.
I salute you.
Love this site – so unique
heh this is pretty great!
oh wooowww. I saw this article in Grazia this week (of course) and I absolutly LOVE the concept of what you’re doing. Aside from how bloomin amazing Katie manages to look every single day (I don’t know how you find all the timmee!) I think the idea behind it is so cute and heart warming : ).
also I think you will be inspiring LOTS of us never to throw on grubby jeans/tshirt again!
thanks a lot!
I’m based in Beirut, Lebanon and have been following your site from here!
It’s abs brilliant and so original.
Good luck with it and abs. LOVING the daily outfits!!
Got to say that this is probably the cutest website I have ever stumbled on!! Keep it up, it’s super-romantic! Katie dresses really well
I love this website! I heard about it in Grazia, What a unique idea, Keep it up! x
I LOVE THIS BLOG !! i saw the article in grazia and had to have a look
katie has the best sense of style that i have seen in ages
this is all so sweet
A YEAR IS NOT ENOUGH what will i do after please extended !!!
i think you 2 are too sweet for words. read the article in a magazine. couldn’t wait to get home and look it up. i love your sense of fun katie. i wish there was more of it.
-x- fan from melbourne, australia.
This is great!!!
I was just reading about it in my sisters Grazia. I love Katies style she seems to pull of wearing anything at all.
Hiya,
I left a comment on a picture, but I just wanted to re-iterate it here and add some more praise:
I am a Canadian university student, who lived in Glasgow a few years ago and now resides in Toronto, where I spend a ridiculous amount of money to purchase imported Grazia magazines. But it was such a treat to read the article about your site this month! Very worth the tripled price. I adore your sites humour, Scottish-ism’s, and fashion aesthetic. Katie, your style and obvious love of colour, fashion, and self-expression is just brilliant! Cheers to you both.
xo
p.s. Just seeing the words “TK Maxx” bring copious joy to my heart, let alone seeing TK Maxx garments being used to their full potential. Ace. x
I just love this idea, it’s so sweet. Katie is gorgeous and has an amazing eye for mixing and matching items. I love the mismatch tights and the Mexican necklace. I’m going to mention this blog in a London column I write for a German teen magazine. The kids will love it.
Greetings from Budapest, I just love the blog, the outfits, the whole idea!
hi katie & joe, i love the whole idea of your site. im just back from my hols in crete where i first read about u two in Grazia mag. sipping vino & reading your article made me smile. myself&my twin sister make jewellery and would love to send katie some jewels to wear,
keep up the fab work,
siobhan,
sligo,
rep of ireland.
I love “What Katie Wore”, every thing is so bright and different, it gives me ideas on how i should dress! Keep being cool Katie! Keep taking photos Joe!!
LOVE this blog, weirdly addictive. How many hits do you get a day? Must have snowballed after grazia article?
Glad you like it Bee! We currently get more hits than google, amazon and itunes combined (which is pretty good I think). Now if only I could think of some way to make money out of the thing, I could quit my job and live on a yacht in the Caribbean lighting an endless supply of cigars off £50 notes…
xx
Hi, you have inspired me to be more creative with my wardrobe. Have felt in a rut recently over my clothes and image(feeling middle aged and frumpy at 37) but your website and idea has rejuvinated me. Am now challenging myself to wear a different outfit everyday, don’t know if it will last a year! What will you do after the year is up?!?
Hi Katie and Joe
I just found you today, and I love you both!
Due to a self-imposed ban on purchasing fashion and gossip magazines, the hairdressers is my only opportunity to read them. Today, during another unadventurous haircut (the same I must have had all of my adult life) and while Katie was getting her own hair cut, I read your article in Grazia. It brought me to tears (of joy and admiration).
Katie, you are beautiful and an amazing adventurous fashionista.
Joe, your blog is the most romantic love letter I can imagine.
You have both inspired me.
I hope I can inspire you too!
Perhaps you can auction some of Katie’s fashions here too! I’m sure some of your bloggers would happily pay for fashion advice as well. Although Katie would look fabulous in potato sacks and bin bags it is unthinkable you could become too broke to eat and survive to keep this space going!
I’m now hooked!
Looking at ‘What Katie Wore’ for the umpteenth time has taken the guilty edge off my shopping spree…well, a girl needs a new outfit for everyday, right?
Hi, loving the website! Such a cool idea and Katie has amazing style. I love checking in to see her latest look. Keep it up!!
Hi,
I saw an article on this website in a magazine a few months ago and i have only just got round to checking it out.
Amazing. Very inspirational.
Katie has very good taste in clothes and knows how to wear them.
I’ll probably be on here everyday now!
Do it for more than one year
Chaelyn. x
How much does this cheer me up everyday! feels just like summer!! xx
This is a fantastic idea! I’m a total fan! xs
travelled with Katie on train to Nottingham yesterday and can vouch she looked fab… I was a little puzzled by the belt-come-necklace thingy at first but then thought it was genius! can’t wait to see more… MuXXX
Hi Joe and Katie,
I have to say I can not get enough of your website. I think it is fabulous what you are doing Joe, completely unique.
Just wondering what will happen after the year is complete? Will you carry on? I think someone else has brought up the question of a book with all of Katie’s fantastic outfits? Sounds like a fantastic idea.
Keep up the good work
Sarah
)
is katie single & does she fancy a date
You might have slightly missed the point Chris. But let me ask her for you anyway. You never know…
Many Thanks.
Il await her response, fingers crossed
Just stumbled on this site. Love it! (Also, wish I’d thought of it; my wife wore the same trousers two days in a row last week and I almost fell over from shock!)
I appreciate the effort you’ve taken with the photographs too.
Hey guys,
I read your story in the SA Marie Claire and i HAD to come and see for myself! I think this is uber sweet and romantic and i hope you guys can keep it going for the year and beyond!
cheers
Linda
Such a cute idea… loving Katie’s outfits. I will be back!
Hi Joe & Katie,
What a sweet idea (and what a well trained boyfriend!), keep up the great work!
Yours,
@vintageireland
Wow, you lucky chap Joe! – It must be like having a different girlfriend everyday. I can only guess at the wardrobe space and amount of shoes Katie has. If you are also in advertising I guess it doesn’t matter as you will probably wear only different shades of black! – Great little blog – isn’t Wordpress cool. Regards, Graham.
This blog is so sweet!!!
Greetings from Brazil!!!!
Hi Katie & Joe!
What an awesome idea…Have only recently found your blog after an article in UK Company. I have always been known for my slightly eccentric (read “weird” is what was likely meant) style but have really started feeling the pessure at work and dressing more corporate in the last while…However, NO MORE! You have inspired me to put my brooches back on and screw black! Yeah – thanks for that!You guys rock, keep it up!
Inge
Hi, I saw this blog in company magazines article and I must say its brilliant! Best one out of the three that were in the magazine
x
Just checked out your blog after reading about it in company magazine!!! i think what you are doing is fab!! keep up all the good work both of you!!! i cant imagine where you keep all these clothes! You must need about 10 wardrobes!!!! love it!!!! xxxxxxxxxxxxxxxxxxxxxxx
just checked out the blog since reading it in company magazine! keep up in the good work both of u!! love it!!! xxx
Incredible style! I like it! The idea is great!
View all blog and feel very happy!
Good luck
love your site…an inspiration to all DRAMA QUEENS
(www.dramamode.com)
Im still loving this website and it reminds me of the splendid time working with Katie….I miss her.
love, L-O-V-E this blog, totally brilliant, upbeat, happy & awesome <3 Well done!!!!
I check this colorfull site every day to see what Katie wore. Just love it! Funny thing is that I wear black clothes every single day, been doing it for years and years…
Hello!
I looovvee this site. I am a self confessed boring dresser. Jeans and some *slightly* quirky t-shirts. Sometimes throw a few scarves and jewels into the mix.. I am going check daily on katies wardrobe and pretend its all mine! Might invest in some tights and dig out grans old skirts…. Wonderfull! xxx
Does that include shoes….. and are you allowed to wear anything twice – for example if its part or another outfit?
I love what you are doing!! It is just so much fun, and I love the outfits! Great
Laura
OHMYGEE
i literally found this blog about 2 hours ago and since then have looked at every single outfit. i have a headache and i think i’m going blind from staring at the screen so long BUT IT WAS TOTALLY WORTH IT.
Katie you are so cool!
Dais xo
Just an idea, maybe you should do a marketing week during which, each day, you wear a heavily branded t-shirt for a fee! Obviously we would go in day 1 for no fee…! unless someone already gave you the idea
What do you think?
@verygoodservice What an incredible idea!!! Brilliant and inspired.
Katie would be more than happy to wear a massive HEAVILY BRANDED t-shirt reading “Very Good Service”. On the proviso that you, personally, have “whatkatiewore.com” tattooed across your face.
Deal? Get in touch. Let’s make it happen.
Jx
WOW! I just stumbled across your site, and I absolutely love it!!! Great idea having a different outfit every day of the year! Looking forward to what the rest of the year will look like! Keep up the great work!
xoxo
g
hey guys,
i just wanted to make you a big compliment about your blog – it’s a really great and extraordinary idea!
i read about your page in a german magazine
kind regards from germany,
liebe grüße aus deutschland,
alena
ps.: i hope that you can say it like this, my english is not so good, i just translated every single word
Hey jo & Katie
I have to do a presentation at uni tomorrow about something we are obsessed by. I do a fashion course in Epsom and the presentation cant be directly about fashion, so i’m going to do mine on your blog!
I check it everyday and love the sweet and simpleness to it. Just wanted to ask how many followers you have?
Keep up the good work! Emily x
i LOVELOVELOVE your website (: i check it every day – sometimes i even check it twice, just in the hope you might find you forgot something! i love katies style, you’re so inventive in what you wear, and i reckon joe dresses pretty well, on the basis of the stuff katie borrows! i dont know what ill do with my life when the year ends, maybe joe should wear something different each day? just a thought!
anyway, keep up the coolness
Ella (age 13) xoxo
hey joe and katie, im loving this idea! im going to show you guys to everyone i know! I’ll be in contact about sending you some of the stuff I make! x
http://reclaimingcraft.blogspot.com
Hi everyone… Joe, I love it…read about it on a South African Mag and I though it was a fresh and exciting idea. I just heard to tell someone…
Hi everyone… Joe, I love it…read about it on a South African Mag and I though it was a fresh and exciting idea. I just had to tell someone…
My curiosity got me browsing through Katies previous outfits…particulaly interested to see what she wore on my birthday, I hurried straight to it, all to find out that,WE SHARE A BIRTHDAY…
Such a great idea, love it!
Stephanie x
Hi there,
i read about your blog in Grazia, an australian fashion mag, so i thought i should check it out, i love your style and that you’re not afraid of colour, thankyou for brightening my day love child of rainbows and sprinkles and hooray Cheers Karissa from Australia
please tell me this won’t REALLY end after a year??…I just love Katie’s style and her taste in jewellery is amazing
Love the site, often check it! Will it really end next week or are you planning something equally spectacular? xx
Mum just told me about this website (saw it in the times apparently).
Its sheer brilliance. Even the whole idea of how you take photos of what katie wore, and then all these people following..its hilarious, yet really cool!
Brilliant Website..telling my bf about it later..and all my friends!
This blog has become such a part of my daily routine now! I really hope that it won’t end
It would be great if you could continue it in some form but I can imagine it does take up a lot of time tho. Maybe you could do a weekly post or something?! Anyway I have absolutely loved Katies wonderful creations and this blog has definately brightened my year! Congratulations on making it through the year and a very Happy New Year to you both 
)
I hope this blog carries on in some form in 2010, because I love the outfits! Happy new year guys
Am feeling v sad at the thought of my daily guilty pleasure ending but it has inspired me to be brighter and braver so for that alone I am very thankful. Have a fab 2010.
One of my friend told me about this blog!
Brilliant idea
Love Katie’s outfits, makes everything a bit more sunnily Tim-Burton-surreal. What job does Katie do that allows her to wear such amazing clothes, or is she just professionally awesome? I live in black and grey as it’s easiest to clean
Hi, would just like to say that this is the sweetest thing everrrr! i love it! katie is gorgeous and i adore her clothes! well done guys, this website cheers me up
It’s one of the nicest fashion blogs i know (and i’m heavily addicted)!!! I hope you won’t stop after the year is over.
This is great
OMG! I read about this in a magazine (can’t remember which one) and decided to look it up. sooooo glad i did. Amazing. you’re sucha a fashionista Katie.
xx
I LOVE it!! i just read about this in a magazine, what a great idea and soo… sweet!! made me smile!!
Hi guys
I have just read your story in the magazine and well I had to come and see for myself, this must be one of the most creative and romatic gestures ever, Joe I think you need to give my hubby some tips and Katie you look fab, you have a wild imagination with clothes and it seems no matter what you put on it looks perfect, all the best
well i was looking at the article you wrotein the magazine and thought id take a look for myself:) and wel i think your so unique and independant to wear the clothes you do with desire and not care what anyone says and thinks’ you dress really authentic and like your taste xx
its an amazing blog..but i am wondering how do you manage to buy so many clothes
u look awsome… just saw you in pic me up and had to come and check u out… keep it up hun x
Hey loving ur things (I try use neon colours but they dont seem towork on blondes) got any fashion advice for blondes?
So we are comment 100 fantastic.
You are both a joy for us parents. Thanks.
Lots of love xxxxxxx J & D
This is absolutely amazing!
Katie you just have an amazing taste in clothes!!
The outfits always work!
Love it love it love it.
Keep blogging joe
Ta ta x